Advertising is the back bone of any business. If you cannot take your product and its name to customers it is difficult to increase revenues. Advertising is one of the ways to create brand awareness and increase your sales. There are many types of advertising campaigns. Outdoor campaigns are a very old fashioned way of creating brand awareness. However it is proven to be effective and it is still used in many industries. Clothing, automobile, food and beverages and hospitality etc. are using outdoor advertising widely. However if you are new to outdoor advertising, you need to know that it is always not easy to run a successful campaign. There are many things to consider before putting up billboards on public places.
Avoid using too many words
Most of the billboards are put up on the side of the road where there are vehicles passing by. So using too many words instead of graphical image will make the readers not look at it. Because it is not easy to read too many words while driving and it is not safe as well. You need to find a design agency that can provide you a very graphical advertisement. May be your product has a lot of description but it doesn’t mean you have to put all that in the bill board. It is important that you create a very influential graphical image of your product.
Use bright colors
It is very important that you let your design agency know that they don’t have to stick to your company colors exactly, check this Hong Kong website design. If your product or company colors are mostly light colors using them on the bill boards won’t do the trick. You need to something very eye catching and something that would stand out. There may be other billboards with similar products near your one. You need to use eye catching colors so the driver’s eye would automatically go towards your advertisement. It is also important that you use large fonts and readable font in your ad. Avoid using cursive letters as it is difficult to read them.
Use one contact number
When you put up billboards for services, you need to provide one working contact number. The reason is when you put up too many numbers on the bill board it is difficult for a person to remember it or when they take the number down they might mix them up/ it is always better to provide one as it is easier and simple for readers. Also make sure you use a bigger and understandable font.